When you have a website you will want people to find your page and the only way to do it is to optimize your site with the right phrases and words so that when people are in the search engine they are able to spot your page.
Once Google realizes that the page is relevant to the search queries that people are using, they will index your page for that certain keyword that is being used, so that when someone else comes to search a product with the same keyword they will find your site.
Create SEO title tags and keywords that are simple and straight forward for all your web pages since this is what will tell the searchers and Google what your site is all about and this is one of the easiest thing you can do to improve the rankings of your page.
Ensure you start with the location you are targeting, add the keyword and end with the company name ,don’t exceed 55 characters so as to avoid Google thinking you have duplicated a page, because when your page shows up in the Google results the name of your company will show up first and then followed by the location.
The only way to get your page indexed is by use of keywords, therefore chose your keywords carefully and this is what will make your page rank from your co0mpetitors becasu8e the secret is in the searchers intent. The only way to ensure your page is visible in the search engine is to have it indexed by Google, Google is directed by the search result of the products in your page and this is why you need to make use of SEO so that your page is visible.
If you are selling a product or service make sue of the keywords that people will probably make use when they are looking for certain products, this makes your page to get focused and more relevant to a searcher.
The Meta descriptions are the short two descriptions that shows up in your business page and they are not recognized by Google as ranking factors because the main use of a website is not just for ranking but to make sure you achieve great leads.
The meta descriptions are meant to convince Google users to use the link and then be able to view the webpage, this is why you need to keep your meta descriptions below 140characters so that they are not cut off by Google and this includes your company name ,key word you are targeting, location and a call to action.
Once you page is getting many clicks by the Internet users, Google considers your page to be relevant and therefore will rank your page higher as much as Meta descriptions are not ranking factors.